They’re both concerned that print doesn’t always get the attention from marketers and media buyers that it deserves. They both believe that solidarity behind the united front of The Print Council is the best way to assure a vibrant role for print in the media mix. Doug Grant, president of Westamerica Graphics, and David Pitts, co-owner of Classic Graphics, say pride in print was behind their decisions to make their companies the newest members of The Print Council, a volunteer coalition that has been the leading advocacy group for print since 2003. As members, Westamerica Graphics and Classic Graphics will support the efforts of The Print Council to promote print as an effective marketing and communications medium.
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