Read the White Paper: Direct Mail: Delivering Strong Opportunity for Commercial Printers

This NAPCO Research white paper sponsored by Canon discusses how Commercial Printers are approaching direct mailing, innovations in printing technology, data analytics, and software which have expanded direct mail features and possibilities, like personalization, embellishments, substrate options, and recipient targeting. This report leverages research from the 2023 Printing United Alliance Print Business Outlook on the opportunity direct mail offers commercial printers, key factors driving its use by organizations, and ways digital printing is powering results.