Smart Data brings you the specific information you need using benchmarked and correlated analytics compared against your company’s specific business strategy. The result is a curated set of smarter data that can be used in every day strategy executions.
How important is data in digital finishing? It’s critical. You’re probably relating this to the fact that digital is (by its file-based nature) all about variable data. But beyond creating personalized documents and books, there is the larger question of integrating production data into the plant workflow and MIS systems.
Why is it that so many marketers fail to have a database marketing strategy in place?
I have been writing about using “model-based” personas stemming from a 360-degree customer view for personalization for some time now.
Last week, I attended a customer relationship marketing conference for retailers, by retailers. I have to say that I barely made it through the conference without spontaneously combusting from the speed of change in the retail marketing sector.
