The data enrichment process can help marketers, agencies, and service providers develop successful, customized material.
A targeted direct mail list is extremely effective. Analyzing the most effective list can help you identify prospective customers.
With its flexibility and an ability to produce small batches, digital printing is changing every category, but not magazine publishing.
When it comes to VDP, most printers accept what they get from customers. But should they improve the data to increase effectiveness?
Big data is part of a larger solution, but the real power lies in using the right data. Here are some fundamental principles for PSPs.
Two weeks back, two hearings in Congress were held about a possible forthcoming new federal data privacy law for the United States.
California’s privacy act will require marketers and direct mailers to adhere to new regulations. Here’s what you need to know.
With the 2020 elections already underway, social media marketing is in the spotlight.
The FTC gave marketers an early Thanksgiving: recognition that “data” is indeed the fuel of the digital economy.
U.S. data policy-making efforts make certain assumptions about marketing. It’s as if there’s a sign coming, saying: “Data Is a Weapon.”
