With its flexibility and an ability to produce small batches, digital printing is changing every category, but not magazine publishing.
Two weeks back, two hearings in Congress were held about a possible forthcoming new federal data privacy law for the United States.
California’s privacy act will require marketers and direct mailers to adhere to new regulations. Here’s what you need to know.
With the 2020 elections already underway, social media marketing is in the spotlight.
The FTC gave marketers an early Thanksgiving: recognition that “data” is indeed the fuel of the digital economy.
U.S. data policy-making efforts make certain assumptions about marketing. It’s as if there’s a sign coming, saying: “Data Is a Weapon.”
What the magazine industry needs to focus on is using data analysis to help advertisers deliver highly targeted, high-impact print ads.