California's privacy act will require marketers and direct mailers to adhere to new regulations. Here's what you need to know.
With the 2020 elections already underway, social media marketing is in the spotlight.
The FTC gave marketers an early Thanksgiving: recognition that “data” is indeed the fuel of the digital economy.
U.S. data policy-making efforts make certain assumptions about marketing. It’s as if there’s a sign coming, saying: “Data Is a Weapon.”
What really is big data? Understand the different types of data to help determine how they might be used together to provide the answer
What the magazine industry needs to focus on is using data analysis to help advertisers deliver highly targeted, high-impact print ads.
Technology has allowed us to increase direct mail ROI even more! By adding technology, you can draw attention to your mail piece.
Big data is an awesome tool, but the brand review process should not be automated. Here are three tips.
Last week I went to a NAPCO conference in New York City called DigiPub. Its advertised mission…
With the new generation of finishing systems, connectivity has become a big selling point. Given the shift to shorter runs, machine availability, makeready time, and productivity are all critical to profits. So, accurate metrics have become more important than ever.
