He was lucky to consistently see year-to-year sales growth when everyone else experienced decline. He was lucky to have such great customers; customers who were loyal to him despite the fact that there were always lower prices to be found.
Up-selling is another great way to increase your share of customer. This approach entails targeting existing customers with a message focused on selling a higher-priced product. Branding, discounting, incentives and long-term value propositions can be used as tools of persuasion.
Today, not only do you need to have an intriguing value proposition, you need to find a way to say something, blog something, market something or publish something with truly unique wording. Here are five quick marketing tips:
Although I sensed I had a problem on my hands even before my mother reported seeing my sales rep at her beauty salon getting his nails done during business hours, I realized I needed to do something about it now.
Michael Osborne was asked to create heart imagery for Moo.com’s Luxe Card product promotion. The results reflect his signature style—bright, cheerful, fun and inventive. Fifty unique designs for card backs were printed in CMYK digitally on stock that is as rich and unique as the designs—triple the thickness and weight of most ordinary cards with a rich seam of color within the layers of paper.
Let’s get this straight right off—there is busy and there is productive. The majority of people are the former. The minority, the latter. But the busy majority are the most vocal. If there was a town of such people, I would be the former mayor.
I have heard many times from business owners that they would have a great operation if they could just solve their “cash flow problems.” Then, when you take a closer look, the problem is really a lack of profitability.
Myopic thinking limits your ability to see the whole picture. Have you had a difficult time figuring out how to provide your customers with what they really want? If so, here are several insights to gain new perspectives from your customer’s point of view.
Cross-selling is an easy way to raise share of customer (SOC). Target existing customers who haven’t bought a certain other service with a message focused on it. Be sure to track your efforts so you know you’re raising your SOC.
We are going to change the blog’s format a bit and give each “Print Confessions” blogger the option to be a ghost (anonymous) or a guest (name displayed). Several people stepped up to offer to write an occasional blog.
