Choosing an inkjet-compatible paper will provide a more stable platform to print to G7 Gray. Some coated inkjet papers using aqueous pigment inks will even achieve G7 Color. How do you currently measure, match or control your high-speed aqueous inkjet processes?
So your customers aren't printing as much. Big deal! See every problem as an opportunity and take a different tact, starting with what's in this week's blog by Bill Farquharson.
The press and finishing system must be considered as a complete module. This is especially important because the offset-to-finishing workflow is often completely different from the digital-to-finishing one. And although digital print can be a more efficient print process, it's also a more expensive one than offset. So designing the most efficient, least costly bindery process for digital becomes essential.
Offer prospects browsing your Website free, useful content to get them to give you information about themselves that will allow you to continue intelligently marketing to them.
When it comes to your business, are you an optimist or a pessimist? Aside from news of our industry, what is your internal disposition? What is the voice (or if you’re like me, VOICES) inside your head telling you? How do your customers and prospects see you?
You don’t need me to tell you that there are plenty of printing companies going after the same prospects. You need to be able to engage your prospect quickly. You need to make them understand why you stand out from the competition.
Every now and then I come across a study that flies in the face of conventional beliefs. This one in particular interested me because of our ongoing campaign to remove “anti-paper” green claims used to promote “lower cost” electronic billing. Let’s take a look.
When was the last time you scanned a QR code? Now be honest. If it was less than three weeks ago, are you hooked now? Not to worry, I do not really expect you to answer. But ask your friends. Do they know what to do with these things? Do they have the software? Do they know what this funny square thing is even called?
Companies in our industry that are growing are “outthinking” the competition. Everyone can offer a competitive price, adequate customer service, a reasonable turnaround time and good quality. These do not make your firm unique.
As our businesses grow, we tend to make do with the space and walls in place with very little thought given to the most efficient workflow. The anticipated expense and disruption of activity often prevents us from making the changes to work spaces and customer areas.
