Event Marketing Survival Tips for Small Businesses
By
kellyglass
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Events can be a very effective way to grow sales with customers and prospects, differentiate your company from the competition, establish leadership in your industry, build teamwork among employees and achieve a host of business objectives. According to the Convention Industry Council, 205 million people attended 1.8 million events that cost more than $263 billion in direct spending in the U.S. in 2011. The Aberdeen Group predicts that corporate meeting and event spending will rise from 9 percent to 20 percent of corporate spending from 2013 to 2014. M&C notes that the number of smaller meetings (one-day meetings and fewer attendees) is on the rise. Regardless of the size or duration of your event, success comes down to the details and that means planning—even over-planning—is crucial. Here are some tips to keep you on track.
0 Comments
View Comments
Related Content
Comments