BALTIMORE—Tom Dyson has rejoined Vertis Communications in the capacity of senior vice president of operations. He will maintain responsibility over the Monroe Township, NJ; York, PA; and Irvine, CA, facilities.Dyson previously held the title of vice president of sales and technical services from 1998 to 2005.
BALTIMORE—Vertis has struck a deal to bring USA Direct, of York, PA, into the fold. USA Direct provides design, printing, personalization and inserting services for a variety of specialized formats, as well as direct marketing programs for Fortune 1000 companies.The addition increases Vertis’ flexibility and range of direct marketing product offerings by adding capacity to…
BRISTOL, PA—A Vertis Inc. printing facility here recently caught fire in a second floor storage loft, according to the Bucks County Courier Times. No injuries were reported.The blaze broke out during a shift change in an area where pallets and cardboard are stored, the paper said. The fire was contained to the area by sprinkler…
By Erik Cagle Senior Editor There was a time, not all that long ago, when just being on the World Wide Web was hip enough for the commercial printing industry. The term "Web presence" was bandied about freely by printers in the period of roughly 1998 to 2001. The Internet was little more than an opportunity to showcase a company's brochure electronically, and most of the old guard only viewed this medium as a complementary driver for the brick-and-mortar business component. Clearly, though, the "me, too" syndrome has given way to a more progressive school of thought on not only driving more
BY SCOTT POLK As printers continue to determine how to capitalize on the Internet to further business, perhaps no segment may be affected by cyberspace more than direct mail. A projected 100 million people will be connected to the Web within five years, and direct mail will play an important role in guiding those people to the Internet. According to a study by the Printing Industries of America, dotcom startup companies looking to establish brand equity will account for much of that business. By 2003, however, the study cautions that the direct mail industry will begin to encounter considerable competition from electronic media.
