Vertis Communications

Vertis Study: Ad Insert Influence Grows
February 1, 2008

BALTIMORE—TV advertising is no longer the leading influencer of purchasing decisions for men 18 and older, as advertising inserts have become the leading medium among not only men but all adults, according to the “Vertis Customer Focus: Decade of Data” study. The Vertis Customer Focus, a proprietary study by Vertis Communications which is marking its 10th anniversary this year, analyzes the key trends behind consumer purchasing behaviors, entertainment preferences and media usage patterns. The “Decade of Data” further underscores television’s perceived dwindling influence: In 1998, 30 percent found it to be the leading influencer of buying decisions, a level that has dropped to 22

UPFRONT
February 1, 2008

Cenveo Acquires Rex Corp. STAMFORD, CT—Packaging solutions provider Rex Corp. is joining the Cenveo Inc. fold in an all-cash transaction. The amount of the deal, expected to close in the first quarter, was not disclosed. Based in Jacksonville, FL, Rex Corp. generates more than $40 million in sales and employs 170 workers. Miotke Heads Vertis Division BALTIMORE—Vertis Communications has named Charles Miotke, a 30-year industry veteran, as president, direct marketing. Prior to joining Vertis, Miotke spent 19 years in various executive roles at Quebecor World and most recently was vice president of global manufacturing there. Miotke worked at Brown Printing for more than 10

Vertis Names Miotke to Head Direct Marketing
January 11, 2008

BALTIMORE—Vertis Communications has named Charles Miotke, a 30-year industry veteran, as president, direct marketing. Prior to joining Vertis, Miotke spent 19 years in various executive roles at Quebecor World and most recently was vice president of global manufacturing. He also worked at Brown Printing for 10-plus years.

Vertis Communications Appoints Charles Miotke as President, Direct Marketing
January 8, 2008

BALTIMORE—Jan. 8, 2008—Vertis Communications announced today the appointment of Charles Miotke as president, direct marketing. Miotke brings to Vertis more than 30 years of experience in printing, direct marketing, sales and marketing leadership. “Chuck’s proven ability to develop strong teams, refine market strategy, and creatively target high growth direct mail segments, make him a perfect addition to Vertis,” said Mike DuBose, chairman and CEO of Vertis Communications. “Direct marketing is a strong and valuable medium expected to gain greater importance in the coming years. Under Chuck’s leadership, our direct marketing business will accelerate growth and further improve productivity, quality and customer service. We are

PRINTER news
January 1, 2008

Open House Offers Cash Grab CHATSWORTH, CA—Impress Communications recently hosted an open house at its new facility here, which included a drawing to participate in a $50K Cash Grab Money Booth. Winners of the drawing had a chance to “test their skills” and grab as many airborne bills as they could in 15 seconds. Snatching cash was the perfect way to cap off the open house, which featured a variety of presentations, including: Web 2.0—The Current Era of the Web, Lighting for Digital Photography, Going Green/FSC Certification and Beyond, Single Message Marketing Strategies, and Specialty Printing Techniques. The staff at Impress offered Komori

The 2007 Printing Impressions 400
December 1, 2007

The 2012 Printing Impressions 400 list of the largest printing companies in the United States and Canada as ranked by annual sales.

Direct Mail Outlook — Better Days Ahead
December 1, 2007

BY ALL rights, the 2007 direct mail year in review should have been one lined with unbridled glee in the wake of postal reform legislation that squeaked through Congress at the 11th hour of last December’s lame duck session. At long last, future rates would be tied into the Consumer Price Index, providing mailers with a degree of cost certainty. Then came the May rate increase and a reminder that every silver lining is attached to a dark cloud. The crippling increase for flat-shaped mail pieces was particularly harmful for catalogers and their printers but, on the whole, the direct mail community enjoyed success

ACG Seeks to Extend Credit, Hunt for Buyer
November 12, 2007

NASHVILLE, TN—American Color Graphics (ACG) has begun a consent solicitation requesting holders of at least 90 percent of the principal amount of its 10 percent Senior Second Secured Notes due 2010 to defer to March 15, 2008, the semi-annual payment of cash interest on the notes that is currently due on December 15, 2007. ACG also negotiated a proposed amendment and waiver that would, among other things, provide a $5 million term loan to the company. Stephen M. Dyott, CEO, said the measures will improve ACG’s liquidity and give it more time to pursue strategic options with its stakeholders and interested buyers. ACG is reportedly

Vertis Terminates Letter with ACG
November 1, 2007

BALTIMORE—Vertis Communications has terminated its letter of intent relating to its proposed merger with American Color Graphics (ACG), but the deal may not be dead. Vertis had proposed an offer with a deadline of midnight on September 30. When Brentwood, TN-based ACG did not accept, Vertis terminated the letter but said it was willing to continue discussions toward a deal. The Baltimore Sun, citing Securities and Exchange Commission filings, noted that financially strapped ACG—absent the merger—would need to meet certain liquidity requirements by November 29, including an interest payment on a certain debt. Steps toward that end include selling the company or liquidating its assets. A

Vertis Terminates ACG Letter of Intent
October 8, 2007

BALTIMORE—Vertis Communications has terminated its letter of intent relating to its proposed merger with American Color Graphics (ACG), but the deal may not be dead.Vertis had proposed an offer with a deadline of midnight on September 30. When Brentwood, TN-based ACG did not accept, Vertis terminated the letter but said it was willing to continue…