Packaging is a crucial marketing and communication tool and brand owners look for ways to improve its quality, creativity, and effectiveness. Printing packaging on digital presses offers brands of all sizes, from large corporations to small-batch producers, many opportunities to enhance brand power, consumer engagement effectiveness, and customer experiences. This report combines NAPCO Research data on brand owner trends with examples of how digital printing is powering packaging success and improving customer engagement.
Print service providers (PSPs) are continually challenged to make business and investment decisions that will drive growth and profitability. Determining the best course of action requires careful analysis of market trends, technology developments, customer demands, and industry leaders. This report combines NAPCO Research survey findings with profiles and examples of the actions successful printing companies are taking to enhance business success.
The multimillion-dollar purchase of five new HP Indigo labels and packaging presses more than doubles its digital printing capacity.
Digital presses work side by side with conventional presses in thousands of printing plants. Getting peak productivity from both types of equipment means making the right decisions about migrating work from offset presses to digital platforms. If you print in a hybrid offset-digital environment, or if you are planning to install a digital press in your offset shop, this webinar is tailor-made for you.
HP announced growing adoption of HP Indigo 12000 HD digital printing technology, with more than 100 presses chosen by PSPs worldwide.
Developed on its HP Indigo digital press, the HP Indigo Silver ElectroInk develops unique metallic color with high quality.
Direct mail is alive, well, and delivering results as marketers are harnessing customer data to communicate with recipients on an individual basis. After decades of using limited personalization in mail campaigns, direct marketers are upping their use of the technique. Advances in printing technologies, data mining, audience segmentation, predictive modeling, and other forms of targeting are playing a prominent role in driving the use of personalization in direct mail.
What are the considerations from the production, technical, quality and business opportunity standpoints of the various key technologies for high-quality digital printing? What are their respective capabilities and limitations? Get the answers from leading commercial print service providers that recently undertook a thorough analysis of the principal technologies, discovering the pro and cons of each. Register now for the upcoming webinar.
The acquisition was driven by HP’s continued focus on driving digital printing growth.