Canon Solutions America

To celebrate the one-year anniversary of the consolidation of Canon Business Solutions and Océ North America into the newly created subsidiary Canon Solutions America (CSA), Canon held an event in Delray Beach, FL, where executives offered updates on the company's progress to industry journalists and analysts.

In the "Direct Mail and Social Media: Peaceful Coexistence" Webinar presented by Printing Impressions, and sponsored by Canon Solutions America, several strategies for merging social media with direct mail were revealed, as well as the tools needed for driving referrals for social networks.

The use NFC tags in printed marketing campaigns to drive sales, raise brand awareness, and strengthen the value of cross-media print.

Custom book publishing reaches targeted customers by delivering content that links with their needs, interests, and lifestyles.

What Augmented Reality is and what tools are available to leverage AR to make print part of an extraordinary interactive experience.

You’ll hear about emerging technologies that are available to meet the needs of independent book publishers for short run books.

We’ll explore the market transformation for book publishers, and suggest solutions for cross-channel delivery and interactive content.