Profitably Producing "Books of One"
Sponsored by: Canon Solutions America
Speakers: Florrie Binford Kichler, Executive Director, Independent Book Publishers Association (IBPA); Jeremy Hess, Director of Sales and Marketing, Gasch Printing
Not too long ago, it was extremely costly and difficult to publish and produce short run books. It was necessary to print numerous copies to reduce the cost per item. Many times, publishers and/or authors would end up with hundred or even thousands of books that never sold. Digital print and streamlined manufacturing software solutions have greatly changed this process. Now publishers can actually print a one book affordably.
In this webinar, you will hear about key requirements that need to be addressed for Independent Book Publishers. You will also develop an understanding of the emerging technologies that are available to meet the needs of publisher whether it is a run length of one of a hundred. Speakers will address:
- Independent small publisher market challenges
- Finding book manufacturers to address market needs
- Emerging technology available to affordably produce a "book of one"
- Recommendations for publishers in the industry