Mailing/Fulfillment - Postal Trends
The net loss totaled nearly $2.3 billion, an increase of $767 million, compared to a net loss of nearly $1.5 billion for Q3 last year.
Whether you’re driving customers to your event, geopmapping on direct mail allows you to reach your customers using personalization.
The Apollo 11 Moon Landing received commemoration from Ireland’s postal services provider, but two of the four stamps included a typo.
The Houston Chronicle has began magazine delivery with Doorfront Direct, a company that delivers 750,000 magazines nationwide monthly.
Ken Boone grew up in the direct mail industry and he’s adapted to the changes with his typical keen-eye, competitive approach.
Based in Boston, the consulting firm will assess existing printing, mailing, and postal processes to form actionable solutions.
The USPS sends out an assessment to all mailers. Mailers should sign up with USPS to review their Mailer Scorecard.
Leveraging Informed Delivery campaigns and Informed Visibility tracking is a clear strategy to demonstrate ROMI.
Lois Ritarossi and Mark Fallon on Informed Delivery and Informed Visibility — and how printers and mailers can take advantage of them.
Automated direct mail has a consistently higher return on ad spend (ROAS) and ROI than digital campaigns and traditional mailings.