Mailing/Fulfillment - Postal Trends

Research shows that convenience is a key driver for small business success. Using direct mail to emphasize that can be powerful.

If you’re sending the same format to every audience, you’re leaving response on the table. Here’s a guide to choosing the right option.

In today’s crowded mailbox, direct mail has to interrupt routine. Here are strategies to turn a simple piece into a memorable one.

After participating in a webinar panel on Lob’s 2026 State of Direct Mail Report, Paul Bobnak shares what stood out the most and why.

This week, Paul Bobnack and Toni McQuilken chat about the PCC – the Postal Customer Council system – in 5 Minute Mail.

In direct mail, design may draw the eye, but the right words drive response. Utilize these strategic keywords to spark action.

Direct mail remains a strong choice for marketers moving into 2026. Here are some predictions for what to expect this year.

On this episode of App Spotlight, we highlight a very merry trailing edge envelope from Parkland Direct.

On this week’s episode of 5 Minute Mail. we chat about how the way postmarks are handled is changing and how it will impact printers.

Recent USPS postmark changes have sparked confusion, especially for those who rely on mail to meet deadlines. Here’s what to know.