TGI Direct (Flint, MI) became the first printer in the United States to install an iGen4 EXP with matte dry ink as another way to deliver value to its automotive and other customers. “We can now take color quality to a whole new level,” said Doug Bacon, president.
One of the key drivers for the printing industry is going to be digital technology. Digital printing offers personalization, cost savings, improved output options and the ability to migrate traditional offset volume to a value added digital services business model.
This webinar explores emerging market opportunities driven by digital color printing (both toner based and inkjet) combined with the availability of an expanded array of substrates. You will hear from your peers in the industry about how they are tapping into direct mail market expansion, books on demand, photo merchandise and digital packaging by combining the right digital press with the right paper.
Key areas that will be explored include:
1. Perspectives on the market growth areas for digital applications
2. Case histories from service providers that are building new business models around on demand publishing, packaging direct marketing and photo merchandise and critical requirements for success
3. Recommendations for participating in the market transition
To view this free webinar, click here!
By Erik Cagle Senior Editor As the war continues to rage between the supporters for freedom in telemarketing and the U.S. government's national Do-Not-Call (DNC) list, the world of direct mail can be heard off in the distance, quietly giggling in glee. Should the DNC list ultimately prevail, direct mail supporters will be uttering the old farewell line after a partygoer departs: "More beer for us!" Some will suggest that direct mail remains a far more effective tool for promoting one's products and services as opposed to telemarketers delaying tuna casserole gratification. It is safe to say that personalization via ink-jet imaging in the finishing department hasn't
