Digital Printing-Toner - Cut Sheet (Color)
The potential for digital packaging is great, and while there are many obstacles, these can all be overcome. Commercial printers would also like to get into packaging, but commercial shops have some additional challenges. Commercial printers generally do not have the finishing equipment: folding, scoring, diecutting. Perhaps more significant, brand owners generally look to box makers for boxes, not commercial printers.
The new Xerox Color 8250 production printer is targeted for 800,000- to four-million impressions per month and can deliver variable, vibrant color. It eliminates the need for preprinted offset shells—allowing print service providers to offer the additional value of one-pass color on statements and direct mail pieces.
It was around Valentine’s Day when a red-striped promotional piece captured my paper lover’s attention within a millisecond. GLS, a single-source marketing services provider based in Minnesota, used CMYK and a triple hit of white to produce a beautiful striped pattern and ribbon effect. But it was the striking look and velvety feel of some of the hearts and stripes in the design that left me weak in the knees.
What is striking about the round of installations this year over last, we are hearing about far fewer installation problems and challenges with substrates. We are hearing more about the costs and need to expand post-processing capabilities rather than installation or performance of the presses themselves. Business cases are still strong but, unlike the earliest adopters, those needs were not as acute, so they had the luxury of hanging back and biding their time until that time was right.
Tribune Direct is the direct mail printing offshoot of the Chicago Tribune Media Group, perhaps best known for its venerable Chicago Tribune newspaper. Its value proposition is a three-pronged attack: direct mail strategy, program management and creative development.
Miyakoshi Printing Machinery and Ryobi Ltd. have jointly developed a six-up (29"), liquid-toner-based digital press capable of B2-size printing at up to 8,000 sheets per hour. The new press will be exhibited as a pre-market model at drupa.
TGI Direct (Flint, MI) became the first printer in the United States to install an iGen4 EXP with matte dry ink as another way to deliver value to its automotive and other customers. “We can now take color quality to a whole new level,” said Doug Bacon, president.
One of the key drivers for the printing industry is going to be digital technology. Digital printing offers personalization, cost savings, improved output options and the ability to migrate traditional offset volume to a value added digital services business model.
This webinar explores emerging market opportunities driven by digital color printing (both toner based and inkjet) combined with the availability of an expanded array of substrates. You will hear from your peers in the industry about how they are tapping into direct mail market expansion, books on demand, photo merchandise and digital packaging by combining the right digital press with the right paper.
Key areas that will be explored include:
1. Perspectives on the market growth areas for digital applications
2. Case histories from service providers that are building new business models around on demand publishing, packaging direct marketing and photo merchandise and critical requirements for success
3. Recommendations for participating in the market transition
To view this free webinar, click here!
By Erik Cagle Senior Editor As the war continues to rage between the supporters for freedom in telemarketing and the U.S. government's national Do-Not-Call (DNC) list, the world of direct mail can be heard off in the distance, quietly giggling in glee. Should the DNC list ultimately prevail, direct mail supporters will be uttering the old farewell line after a partygoer departs: "More beer for us!" Some will suggest that direct mail remains a far more effective tool for promoting one's products and services as opposed to telemarketers delaying tuna casserole gratification. It is safe to say that personalization via ink-jet imaging in the finishing department hasn't