Data Management

Lessons About Data
May 28, 2019 at 2:50 pm

Through a series of real world examples, Steve Johnson proves that if you’re going to use data, you should use it properly.

Customizing the Masses
April 11, 2019 at 2:29 pm

Personalization is at the heart of serving customers and thanks to the evolution of technology, mass personalization is a reality.

Is Data Quality Your Responsibility?
April 2, 2019 at 1:47 pm

When it comes to VDP, most printers accept what they get from customers. But should they improve the data to increase effectiveness?