Business Management - Marketing/Sales

Social media is not going away. If printers want to stay ahead of their customers’ needs and provide them with 360 degrees of customer service, they better begin to take advantage of this new communication platform.

How many print buyer e-mail addresses do you have in your database? The best-run printers have a good grasp on this. Doing a better job in this area is essential to stay ahead of the competition. Keeping your name in front of your customers must be a priority.

In honor of Valentine’s Day, I thought it fitting to list some of the reasons why print buyers love their printers. Consider it a cumulative Valentine to the printing industry, courtesy of print buyers everywhere. Print buyers love printers who...

As everyone knows, the recent past has been an extremely challenging period for companies in many industries—including the graphic arts—yet despite these challenges, Inkjet International decided to invest where many are in a retreat and bunker-down mode.

How is your February going, Sport? Disappointed with the numbers, are you? Blame it on the short selling month if you like (19 selling days vs. 21 for mighty January)...or blame it on the economy...or blame it on Rio...but the blame lies elsewhere.

In this blog, you will practice your listening and questioning skills. Some of the exercises may appear mechanical, but I have found that this is the best way to drive home good listening habits. I urge you to follow the guide and make the sessions rigorous.

Marketing executives are always actively searching for solutions to help them gain increased customer knowledge, help improve direct marketing results, and quantify those results. Print service providers can fulfill these needs by adding multi-channel communications to new or existing variable data applications.  

With multi-channel offerings, print service providers have new opportunities for value added services, while driving increased volume to digital presses at the same time. In addition, print service providers who begin delivering multi-channel solutions benefit from several new revenue streams.

This webinar will focus on how both commercial printers and in-plants have successfully implemented multi-channel communications and the value for both their customers and their organizations.
  
Sponsored by: HP

To view this webinar, click here!


 

A growing number of print buyers are conducting business online, and it’s important that a printing company’s Website convey a favorable, accurate representation of its brand to these potential customers. A site that lacks a professional look and structure may give prospects the impression that the company is similarly sloppy in other areas.

I’ve been writing columns for Printing Impressions magazine since November of 1984. I have staged contests in the column for everything from selling new accounts to weight loss. But now, I’m announcing the National Scavenger Hunt for Graphic Arts Company Growth.

For many years, we’ve heard of the need to change the sales approach, as well as the need to broaden the products and services offered to clients. With that cry has come much resistance and frustration in really understanding what to change to, what should the new model look like and how will it be profitable.