Business Management - Marketing/Sales

The more informed and measured a salesperson can be, they better he will perform. An ideal sales objective should read, “I am aiming to improve my sales for the year 2011 from $2.0 million to $2.4 million. In addition, I will improve my profit margin by a minimum of 15 percent for the year.”

Sales trainers do not have drive-thru windows. Our offerings take time. Everyone, however, is in a rush. So, to serve those of you who want sales success, but want it RIGHT NOW, I offer the following three menu-of-ideas items for building some sales volume.

I see 2-D codes that miss the mark in one way or another nearly every day. If you follow these best practices, it doesn't have to be that way. I have compiled six rules to remind you that 2-D codes should:

The best 2-D codes are engaging and add value. This is perhaps the most fundamental rule. If you don't follow it, the user will get nothing but a disappointment. To add real value, you must speak to the purpose of the 2-D code campaign. Who do you want to reach, and why? For example, you might want to generate leads,

The commercial printing industry is a treacherous jungle that consists of big cats and little cats. Life is good for the big cats. They're known and respected throughout the jungle, enjoy strong relationships with other animals and usually capture the biggest kills.

The biggest mistake marketers can make is to think their customers are somehow stupid...or undiscerning...or naïve about their products and services. Brand valuation is mostly based upon a trust that the marketer has built up by consistently delivering on its brand’s promises.

Because Internet surveys allow respondents to offer instantaneous feedback, they can help you gather pertinent survey data faster than via phone, mail or other survey methods. On the other hand, online surveys can also be prone to technological problems.

I am SICK AND TIRED of hearing people saying they don’t have time. My clients claim they don’t have the time to complete the assignments I give them. My prospects don’t have time to talk about the proposals.

In a recent global survey carried out by The Print Coach, 78% of printers said sales was their number 1 issue. These same printers said that profit margins were their second biggest worry. This webinar will reveal a practical approach to structure your sales so you get more sales and keep your prices up.  

Here's what you'll get...

* Print Shift: The 5 major shifts happening in the print industry in 2011. You need to know and plan for all 5... so you don't get blindsided in the months to come.  

* The Complete Selling Framework: There are 4 processes you have to include in your sales plan if you want more customers at better margins. Miss one and it's like missing a wheel on your car... it just stops working well.  

* The Sales Foundation: Everything you do is your sales and marketing is built on this foundation. There are 2 massive blocks you have to put in first before you can build your selling framework. Without either one... your sales team is destined to haggle and discount like stall holders pitching for business.  

* Conversion Context: A simple and practical action you can use immediately to convert more of your estimates to actual orders.  

* Chessboard Selling: If you are looking for new sales... this strategy will help. It doesn't work all the time... but will work more that 50% of the times you use it.

* Attract Ideal Clients: This one insight can increase the effectiveness of your sales efforts by as much as 16 times.  Sounds completely unbelievable... until you see the numbers.  

Click here to view this free webinar today!

Being found at the top of anyone’s short list is the dream of most marketing directors today. However, if any B2B marketers find they are constantly being passed over for their competitors, they should take the time to evaluate their current strategy.

A supreme advantage of online research is its low cost—on average, an e-mail survey costs between 20-50 percent less than a survey done through other methods. A major drawback is that 33 percent of U.S. households still lack Internet access.