Success.In.Print will be offering Communications Makeovers and Virtual Marketing Manager programs, as well as a Virtual Sales Manager program in partnership with AspireFor. Idea Genie, a consultative engagement resulting in executable marketing plans to increase sales, is the final product.
Passion informs people. It gets them excited. And when they hear and see passion, it moves them to act. So if you are passionate about what you do, and use it to tell stories about how you help people, how you solve problems and get companies to their goals and beyond, you will be seen as more attractive.
Sharing printed samples with your clients is vital for companies selling all types of printed materials, including wedding invitations. Seeing and touching invitation samples is as important as the cake tastings—probably more important when you consider how long that invite will be around.
I say it every year, and every year it is true—the three most important selling months of the year are September, October and November. The prospecting and selling activities that you do (or don’t do) for the days between Labor Day and Nov. 30 will determine how your 2012 ends and how your 2013 begins.
Is selling harder or easier now vs. way back when? Play along in this week’s “Short Attention Span Webinar.” Enjoy!
One limitation of sales brochures is that there’s no one-size-fits-all solution that can address the needs of suspects, prospects, new customers, and repeat customers. Create brochures for potential print buyers at each segment of the AIDAR curve: Awareness, Interest, Desire, Action and Reorder.
The list of things to look for in a printer is long and as varied as the people who buy print. But since buying and selling communication services is still all about relationships, the following are a few broad concepts to consider before getting down to product/equipment based specifics:
It can be very tempting to take your most-successful CSR and try to turn him/her into an outside sales person. It can make a lot of sense when done correctly. But PLEASE, make sure you do it the right way.
In our attempt to save time, we often put communications into text or email formats. Be aware that in doing so, you open yourself up to being misunderstood. Some news can get delivered in electronic format, but the important stuff should be shared verbally.
Most organizations that find themselves on the move, growing and in the news, leverage tried-and-true strategic marketing practices. One of my more favorite case studies is Apple, Inc. So what can we learn from Apple’s market firsts and product launches?
