Business Management - Industry Trends

Heidelberg Rebrands Digital Printing Portfolio, Debuts Primefire 106
February 22, 2016 at 11:53 am

Extending its digital printing portfolio for drupa 2016, Heidelberg premiered a new inkjet system for the industrial production of digital printing applications in B1 format. The Heidelberg Primefire 106 is based on the leading inkjet technology from Fujifilm. In addition, the company revealed a new name — “Fire" — as a standardized family name for the entire digital printing portfolio.