Big Data Hurdles to Overcome in Direct Mail: Accuracy
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Big Data has emerged to tame the volume, velocity and variability of the massive data sets that are used in today’s direct marketing world. So what is Big Data? Simply put, it is conventionally structured data combined with unstructured data from mobile devices, social media channels, the cloud, and various other sources. This is what we’ve always wanted as marketers, right? We need more customer information to create personalized, relevant messages! But now that the data is piling up, how do we organize and analyze it in a meaningful way?
0 Comments
View Comments
Related Content
Comments