Lois Ritarossi
Lois Ritarossi, CMC®, is the President of High Rock Strategies, a consulting firm focused on sales and marketing strategies, and business growth for firms in the print, mail and communication sectors. Lois brings her clients a cross functional skill set and strategic thinking with disciplines in business strategy, sales process, sales training, marketing, software implementation, inkjet transformation and workflow optimization. Lois has enabled clients to successfully launch new products and services with integrated sales and marketing strategies, and enabled sales teams to effectively win new business. You can reach Lois at highrockstrategies.com.
Despite the success of PRINTING United Expo, many vendors and buyers did not attend. So, it begs the question, why go to trade shows?
Here are five terms that may impact your organization and your clients’ print applications.
Here are some extraordinary books to provide you with innovative ideas for leadership, team engagement and fostering innovation.
Judith Maloy of Polaris Direct, and Kurt Ruppel of IWCO Direct, share how their firms enable clients to leverage USPS 2022 Promotions.
A new year, time for new thinking and new approaches. It’s time to pause and reflect and define the goals for the coming year.
COVID was the ultimate test for DR planning. Lois Ritarossi highlights the key features that make a disaster recovery plan effective.
After overcoming the hurdles of 2020, the biggest challenge of the summer may be adequate staffing for production volumes.
Print will continue to be a key component when we recognize customer experience is driven by preferences across all channels.
Sales effectiveness is the result of four disciplines: sales leadership, sales methodology, sales execution, and sales culture.
In my last post, I covered the strategy for planning your webinar content and logistics. Now it’s time to get to work and develop your














