Lisa Cross
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
Alliance Insights’ Nathan Safran and Lisa Cross chat about how the Research Breakfast sets the stage at PRINTING United Expo each year.
Alliance Insights’ Lisa Cross and Nathan Safran share insights from recent AI research and the State of the Industry report.
Here are the most influential trends shaping commercial printing in 2026, drawn from Alliance Insights research and analysis.
PSPs have long relied on efficiency to stay competitive. Leading providers are shifting to a new mindset: Optimize to Monetize.
AI is reshaping how print providers operate, compete, and serve customers. A new study on AI draws on a survey of more than 300 PSPs.
Lisa Cross discusses two reports about how commercial printers are retooling, automating, and expanding to stay ahead.
Private equity firms are reshaping the printing and packaging landscape. But is PE ownership the right move for your company?
NAPCO Research principal analyst Lisa Cross provides some key takeaways from the recent study “Next Generation Inkjet Investment.”
A recent report from NAPCO Research sheds light on the emerging trends in production inkjet accessibility and adoption.
The global printing industry is entering a new phase; what NAPCO Research, in a recent survey sponsored by Kodak, calls the “AND Era.”














