In honor of Dead Tree Edition’s 10th anniversary, we are revisiting some of the top publishing falsehoods from the past decade.
D. Eadward Tree
At the beginning of 2019, buyers of publication grades will be paying about 25% more for paper than they did just 18 months earlier.
If ignorance is bliss, as the old saying claims, then the U.S. Postal Service must be in a truly blissful state about its billion-dollar Flats Sequencing System.
What the magazine industry needs to focus on is using data analysis to help advertisers deliver highly targeted, high-impact print ads.
While U.S. magazine advertising revenue has been circling the drain with double-digit declines the past couple of years, a little corner of the business has been doing just fine.
Print and digital were supposed to be adversaries but have developed a symbiotic relationship, as indicated by a few developments.
BPA Worldwide announced a partnership that could be a catalyst for boosting magazine advertising sales across the industry.
The Postal Regulatory Commission is proposing that publishers’ postal rates increase by an estimated average of 34% to 41%.
Magazine publishers typically develop informal rules of thumb to help speed decision making and…
Declining demand is supposed to cause lower prices, but the magazine industry’s key suppliers are…
A financial analyst who specializes in the printing industry recently speculated that “the…
Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it.
“Told you so. Now don’t try to slap us with a Stupidity Tax.” That, in essence, is the magazine industry’s response to the USPS.
The Dead Tree Edition Research Institute and Binge-Watching Society has been busy making sense of the year…
I promise you that the following three seemingly disconnected observations are related to each other and relevant to publishing. Bear w