Chris Bauer
Through the proper usage of low-migration inks, brands and consumers can rest assured that their products are protected.
Commercial printers might attempt to diversify by entering packaging, but most are late to the party compared to Marshall & Bruce.
With the latest advancements in print inspection systems, printers can ensure their output is pristine and free of any defects.
Attracting and recruiting good employees can been a challenge. But through strategies and outreach, printers can find the right people.
Many establishments have added digital printing technology alongside their conventional printing equipment to create balanced and flexible shops with nearly limitless capabilities. Companies with a mix of digital and conventional equipment laud the benefits of having a diversified pressroom.
THE HISTORY behind full-service finishing provider Bindery 1 Inc., of Des Moines, IA, is a tale based on the American Dream. Seeking a land of opportunity, Eric and Lorraine Rokitnicki immigrated from Poland to the United States in 1963. Eric found work at a commercial printer within its folding department, while his wife gained employment as a registered nurse. Eric had a natural knack for folding, and enjoyed the challenges of pushing a machine to its limits with projects that were thought to be impossible to complete. He made the most of his talents and, in 1976, started Bindery 1 with two
AS GRAPHIC arts establishments transition into full-service communication solutions providers, an interesting marketing dilemma has emerged. Now that most graphic arts companies offer more than just printing services, some have felt a name change is necessary to better portray the full power of the newly offered capabilities. Steven Schnoll, managing director of Schnoll Media Consulting in New Providence, NJ, feels it is a tremendous challenge for a company with the word ‘print,’ ‘graphics,’ or ‘litho’ in its name to remain successful in today’s business climate. “It is simply guilt by name association,” Schnoll observes. “If you call yourself a ‘printer’ you will be
MIAMI IS a well-known area for models, but not just the ones found on the catwalk or sunbathing by the ocean on South Beach. Commercial printers seeking to become full-service communications providers should focus on Original Impressions. For the past two decades, OI, as it is often referred to, has cultivated a reputation for partnering with its clients and supporting their marketing efforts—while becoming a model example of the commercial printer of the future. Original Impressions, based in Miami, is a full-service, multimedia communications provider founded in 1982 as a minority-owned enterprise by President and CEO Roland Garcia, who first cut his teeth in
ONE WORD that would best describe Stuart, FL-based Southeastern Printing is unique. Located along Florida’s “Treasure Coast,” the ISO 9001-certified company boasts the full range of printing services expected from a commercial printer, and some that might surprise those not familiar with the firm. “In recent years, I’ve been invited to cocktail parties where the invitation read that the attire was ‘casual elegance,’ ” explains Don Mader, Southeastern Printing’s 35-year-old president. “Even though the phrase is a bit paradoxical, I feel it represents how our company is perceived in our marketplace. We want to be known as a company that is fun to
FACING INCREASED competition from electronic alternatives and another possible jump in postal rates, players in the catalog and publication markets may have to fight for a successful future. Industry consolidation should also make tracking these segments interesting for industry watchdogs. According to “A Study and Analysis of the Future of Catalogs, 2006-2011” by PRIMIR (Print Industries Market Information and Research Organization), the North American catalog industry is in a state of disruptive change. This can be attributed to the Internet becoming more of a vital selling tool for companies that traditionally used printed catalogs to drive sales. The shift to online shopping by













