X-Rite and Pantone to Demonstrate Color Fidelity Across Commercial and Flexographic Production Supply Chains

GRAND RAPIDS, MI--September 5, 2008--X-Rite, Incorporated (NASDAQ: XRIT), the world leader in color management, measurement and communication technologies, today announced that it will showcase a live end-to-end production workflow in its booth featuring its latest line of design, prepress and print solutions at GRAPH EXPO (booth #5214 McCormick Place South in Chicago, IL October 26-29, 2008). The company will demonstrate its newly-available, groundbreaking Optical Brightener Compensation (OBC) module for i1iSis, new versions of its Intellitrax and vipPAQ automated inline scanning systems, and the two latest additions to the PANTONE Goe(TM) System: PANTONE GoeBridge(TM) coated and PANTONE Color Cue® 2.1. Visitors to the X-Rite/Pantone booth will be able to experience firsthand the power of X-Rite's Color Exchange Format (CxF) through live demonstrations simulating end-to-end offset and flexo printing workflows.

X-Rite will showcase the industry's first complete optical brightener compensation module (OBC) designed to solve proof and print color matching challenges caused by the use of optical brighteners in paper stock. Used in conjunction with X-Rite's i1iSis family of automatic spectral chart readers, X-Rite's unique OBC solution allows users in color-critical proofing and printing environments to precisely correct color shifts caused by Optical Brightening Agents in most printing substrates.

X-Rite will also demonstrate version 1.5 of IntelliTrax, the printing industry's fastest automated color management scanning solution for press-side color control. Available immediately, the new version now supports the G7® proof-to-print process control, ISO, and CxF, the next generation file format for color communication. Designed for high-end, high-speed printing operations, IntelliTrax automatically scans the color bar of a typical press sheet in seconds (including PANTONE® Colors, special colors, non-process colors and paper color) and immediately reports these results on-screen, allowing press operators to quickly make adjustments and get to the approved color faster. This allows for faster make-ready, improves quality control and ultimately leads to increased ROI.