World Color Press to Acquire Great Western
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"Great Western is our 21st acquisition since 1993 and our fifth this year," Burton says. "Their extensive offset printing capabilities will allow World Color to continue to take advantage of the changing environment of the retail advertising market. Due to the increasing dependence on advertising inserts to generate store traffic, combined with advertisers' heavy focus on targeted regional campaigns, there is a greater demand for technologically advanced offset printing in the retail segment. Customers will benefit from this strategic acquisition, as it will give them a broad-based national platform from which they can conduct their regional campaigns."
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