“We want attendees to be able to customize the experience for their individual needs,” reports Mary Garnett, PIA/GATF vice president and WOA executive director.
Titled “Decision Points 2006,” the 54th annual conference will take place at the Gaylord Palms Resort in Orlando, FL, on May 21-24. Designed for executives ranging from CEOs, presidents and CFOs, to general managers and pressroom managers, this year’s event will focus on business strategies and tactics, operational challenges, investment decisions and production issues—all important topics for any web printer.
In determining the underlying message for the conference, the WOA board looked at best practices strategies being adopted on the national and international fronts, explains Garnett, who has marked her third year with the WOA.
“The overarching goal of this conference is to expand on the industry’s best practices, and to increase the bottom line of attendees’ companies,” says Garnett. “By offering tutorial and concurrent sessions and general sessions, attendees have the opportunity to gain as much information as possible.”
An impressive lineup of keynote and session speakers has also been arranged. Kicking off the conference is Steve Forbes, president and CEO of Forbes Inc., who is considered one of the country’s most influential pro-business pundits and an acclaimed economic forecaster.
According to Garnett, Forbes was invited because of his pro-growth advocacy plans, his intimate relationship with the publishing industry as editor-in-chief of Forbes magazine, as well as his visionary views on national and global issues.
Steve Levitt, a much-heralded young scholar, and writer Stephen Dubner, will be taking from their best-selling book, “Freakonomics,” to share Levitt’s unconventional conclusions about the riddles of everyday life. The audience will be challenged by the pair’s broadened business views, in general, and in relation to the printing industry.