Winkler+Dünnebier to Highlight Four Envelope Solutions at GRAPH EXPO
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W+D highlights recent independent research from Nielsen in the United States and Germany, which confirms that a printed envelope is still the most effective mailing option compared with e-mail, self mailers, wrappers and standard envelopes. At 84.5 percent, printed envelopes deliver the highest open and read rate of any direct mail format, and have the highest recall value with recipients. Only one in every 20 e-mail recipients can remember receiving an e-mail and what it contained; this figure rises to one in three for a printed envelope. The research also shows that a high quality printed envelope adds perceived value to a mail item, doubling pass-on rates for the content of the mailing compared with e-mail.
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