Winkler+Dünnebier to Highlight Four Envelope Solutions at GRAPH EXPO
NEUWIED, GERMANY—September 13, 2012—At GRAPH EXPO 2012, leading mail solutions provider Winkler+Dünnebier (W+D)—Booth 3601—is showcasing four solutions designed to increase the impact of envelopes for direct mail and eliminate the production inefficiencies that have led to electronic communication being favored over print. The new solutions are:
- W+D TIMOS Totally Integrated Mail Output Solution
- W+D 234 d digital envelope overprinter
- W+D BB700 envelope inserting system
- W+D 320 envelope production system
The highlight on the W+D booth is W+D TIMOS, the first Totally Integrated Mail Output Solution, which will be demonstrated via video presentation. Following its global debut at drupa 2012, this is the first opportunity for North American direct mail producers to see how W+D TIMOS delivers envelope manufacturing, individual printing and inserting (enveloped-on-the-fly) in a single pass, going from reel to postal tray in seconds. Producing up to 15,000 TIMails per hour, with envelope formats from #7, 9-12, W+D TIMOS offers highest quality 4-color, full face, front and reserved digital printing for individualization or personalization.
The new W+D 234 d, the fastest industrial digital four-color inkjet envelope overprinter in the world, will be at GRAPH EXPO, printing competitive offset quality on standard white wove envelope stock. Visitors will see for themselves the scope this machine offers for high quality 1:1 marketing at speeds up to 30,000 envelopes per hour.
Also being demonstrated on the W+D booth is the company’s fastest inserting line, the W+D BB700, capable of processing formats from 5x7˝ up to 10x13˝ at 16,000 cycles per hour. The W+D BB700 is ideal for the transactional segment where the secure and reliable processing and personalizing of inserts/envelopes is crucial.
Commercial printers and direct mail producers looking to in-source envelope production can inform themselves about the W+D 320 envelope production system. This fast and highly flexible, short-run solution is ideally suited to today’s rapidly changing customer demand and job mix.
“Our mission at W+D is to empower the envelope,” says CEO Jochen Engelke. “We’re focused on delivering solutions that address the historical competitive disadvantages of printed direct mail. From specialist printers and converters to direct marketing agencies to corporates, W+D products help direct mail producers to create high quality, individualized and targeted mailings that deliver the response rates their marketing clients demand.”
New Nielsen study: Printed envelopes the most effective direct mail option
In today’s ultra-competitive marketing environment, ‘Time-to-Mailbox’ is critical. Brand owners need their marketing messages to reach audiences punctually, efficiently and with maximum impact. Until now, these drivers have often pointed to the use of large-volume e-mail over targeted direct mail.
W+D highlights recent independent research from Nielsen in the United States and Germany, which confirms that a printed envelope is still the most effective mailing option compared with e-mail, self mailers, wrappers and standard envelopes. At 84.5 percent, printed envelopes deliver the highest open and read rate of any direct mail format, and have the highest recall value with recipients. Only one in every 20 e-mail recipients can remember receiving an e-mail and what it contained; this figure rises to one in three for a printed envelope. The research also shows that a high quality printed envelope adds perceived value to a mail item, doubling pass-on rates for the content of the mailing compared with e-mail.
The research offers evidence that even digital natives—younger target groups who regularly consume information digitally—are difficult to reach with e-mail. 63.2 percent of this demographic group admit that e-mail messages simply ‘disappear’; in contrast, they perceive customized physical envelopes very positively.
“Game-changing production innovations such as TIMOS from W+D will ensure that the envelope is now not only the most effective option for marketers, but that it’s also competitive with e-mail on speed and efficiency,” concludes, Jochen Engelke.
As the world’s leading technology and system solution partner for the mail and postal industry as well as for the tissue and hygiene industry, W+D offers a wide range of highly efficient integrated system solutions.
Founded in 1913 W+D brings almost 100 years of a strong history of excellence in industry shaping innovations and has its core competence in converting and processing of thin and in-homogeneous materials, such as paper, tissue and non-woven, at high speeds and tight tolerances. With its innovative and tailor-made system solutions and services W+D focuses on the entire internal value chain of its customers.
Today W+D is organized in two business segments, Mail Solutions and Hygiene Solutions. Within the segment Mail Solutions, W+D develops and sells system solutions for manufacturing, printing, inserting and packaging of envelope-based mailings while the segment Hygiene Solutions encompasses system solutions for manufacturing and packaging of tissue fold and hygiene non-woven products.
The company has production sites in Germany, the United States, Malaysia and China, as well as a global sales and service network.
W+D is a group company of the Körber Group, a German headquartered and foundation owned engineering and technology group which operates worldwide. W+D is integrated in the Division Körber Process Solutions which encompasses Körber’s international system solution partners serving various industries such as the mailing, tissue and hygiene industry.