What is XML, and Why Should You Care?--McIlroy
As a consultant, I, of course, fall in-between. On the one hand I see the promise of XML, and have dreams of what we could do with its power. On the other hand, until we have inexpensive and simple tools to harness its power (and they're not going to be easy to design), I think XML will have a relatively small group of adherents.
Companies that have the infrastructure and the wherewithal to harness XML early will reap great benefits. The rest will play catch up, driven inexorably toward a technology that's optimized both for publishing and commerce.
About the Author
Thad McIlroy is a San Francisco-based electronic publishing consultant and author, and serves as program director of Seybold Seminars. He welcomes comments at firstname.lastname@example.org.