WebbMason Reformulates Its Interactive and Web Services Division

HUNT VALLEY, MD—Feb. 9, 2012—WebbMason, an on-demand marketing solutions and services company headquartered in suburban Baltimore, announced WebbMason Interactive, an online marketing services group that consolidates the company’s web and microsite development, search, social media, e-mail and other online offerings.

With WebbMason’s rich legacy in promo and print management, WebbMason Interactive is uniquely positioned to offer clients the ability to plan, deliver, and measure multi-channel solutions that pair online and offline marketing for brand awareness, lead generation, customer relationship management, sales enablement, community relations and fund-raising.

WebbMason Interactive itself is “cross-channel,” bringing together both print and online expertise in its leadership team. Managed by Tony Abunassar, chief operating officer of WebbMason Commercial Division, the company’s local printing unit, and Enam Noor, vice president of interactive services, WebbMason Interactive provides services to leading consumer, healthcare, financial services and business-to-business brands throughout the United States. WebbMason Interactive is also responsible for designing the company’s new website.

One Source. Many Solutions
“WebbMason has provided clients with printed materials, custom manufactured displays, and promotional items for nearly 25 years. The company has amassed hundreds of customers because of the quality of our products and account service,” said Abunassar. “However, today’s reality is that marketing solutions must be multimedia, personalized, contextualized and integrated to be effective. With WebbMason Interactive we provide an important bridge across offline and digital marketing services for clients that few other companies can deliver.”

WebbMason Interactive offers a full array of marketing products and services, including:

• Website development,
• Microsite landing page construction,
• Search engine marketing,
• Social media programs,
• Direct response video,
• E-mail marketing,
• Mobile applications using HTML 5, and
• Website and integrated marketing campaign analytics.

“Innovation is one of the ways WebbMason adds value to our clients,” said Doug Traxler, executive vice president of sales and marketing at WebbMason. “Through our investments in people and technology, WebbMason gives clients access to contemporary marketing strategies and resources, enabling them to create and capitalize on business opportunities. The WebbMason Interactive team exemplifies our commitment to constant evolution and client success.”

About WebbMason
Founded in 1989, WebbMason is one of the fastest-growing on-demand marketing solutions and services providers in the United States. It helps marketing departments and their internal and external partners save money and streamline processes through a winning combination of industry expertise, exceptional print supply chain partners, and technical innovation. WebbMason has 20 sales offices and seven warehousing, distribution and fulfillment locations throughout the United States.

Source: WebbMason.