W+D Introduces New Direct Mail Envelope Solution for Digital Printers
1:1 personalized, data-driven, and digitally printed direct mail envelope packages are now a reality.
W+D, the leading manufacturer of envelope converting, inserting and printing technology, announces the world’s first envelope converting solution for digital press owners looking to leverage the 1:1 personalization and data driven print capabilities of their high quality inkjet or toner printers for direct mail envelopes.
The W+D 410 is already the world’s easiest envelope converting/finishing machine. The W+D 410 was first introduced at Drupa 2016 and has achieved worldwide success in the direct mail market in its ability to convert litho preprint envelopes or print high quality flexo and also emboss inline high value direct mail envelopes at significant production cost and time savings .
Andrew Schipke VP of Marketing and Strategic Sales for W+D commented “The power of the envelope is unique and significant in the world of direct mail marketing. No longer is personalized direct mail relegated to just a postcard or self-mailers. W+D now takes the power of the envelope to a new production level with data driven digitally printed envelopes with engaging haptic finishing, windows, shapes folds and foiling all done quicker and at significant production cost savings. With a W+D 410i intelligent envelope finishing system and any intelligent inserter or our W+D BB intelligent direct mail inserter, completely piece tracked personalized data driven direct mail packages are now a reality.”
What is new and unique to the 410i is that every printed envelope blank that goes into the machine and every envelope that leaves the machine is scanned. Each blank has a printed individual data matrix code for unique identification. The data matrix code is printed so that it is located under the seal flap area on the envelope. This code is read at the infeed of the 410i and read before being delivered. Cameras installed in the 410i scan the code, check for readability while corresponding software evaluates the result and generates a report on a piece level. When the job is finished, this report is stored on the customer's server together with the corresponding statistics in the form of a *.csv file. This is the first time that complete order tracking is guaranteed for each individual envelope from converting/finishing through inserting to a completed direct mail package.
See the world premiere of the 410 i as well as all of the new W+D data driven envelope solutions and get samples from W+D Virtual Direct Mail Days Nov. 18th - Click here to register
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.
