Visual Marking Systems Appoints New Chief Revenue Officer

Visual Marking Systems, a leading provider of fleet graphics, OEM labeling, environmental branding, and custom apparel solutions, announces the appointment of Craig Kemmerling as Chief Revenue Officer.

Kemmerling brings more than 26 years of executive leadership experience across multiple international manufacturing organizations in the outdoor power equipment, vocational truck equipment, and second stage OEM mobility vehicle industries. His career has been defined by disciplined revenue leadership, product innovation, and scalable growth execution.

Throughout his journey, Craig has played a key role in launching new products, developing new brands, opening new sales channels, and expanding into new markets while earning multiple awarded patents. He understands how to effectively manage complex matrix business models and establish short, mid, and long term strategic visions that drive stability, measurable growth, and shareholder value.

Craig brings proven sales leadership to VMS that is critical to achieving the company’s long term growth objectives. Having worked alongside him for five years prior to his joining VMS, the leadership team had firsthand insight into his disciplined, growth focused approach and his ability to execute aggressive expansion strategies.

His experience across both the fleet and OEM markets uniquely positions him to strengthen VMS’s presence across key segments while identifying new opportunities for expansion.

Craig’s drive, work ethic, and passion for building high performing teams align seamlessly with VMS’s vision for accelerated growth. His leadership philosophy is rooted in collaboration and servant leadership, leading by example, working alongside teams, and empowering others without expectation of return. VMS is proud to welcome Craig to the team and looks forward to the impact his leadership will have on the company’s continued growth and success.

Source: Visual Marking Systems

The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.