VISTAPRINT — SMALL ORDERS MEAN BIG BUSINESS
Going forward, Connors sees the company enhancing automation even further. “People who visit our manufacturing facilities are amazed by the workflow and level of automation we have through the cutting process,” he says. “Through the picking, packing and shipping processes, there’s a lot of low- hanging fruit. We’re looking to automate that, so within the same footprint of our plant, when it gets to 160,000 square feet, we envision a day where we can send out 10 times as many packages with the same equipment.”
Keane is excited about the growth potential for VistaPrint. He hopes the company’s expansion into 17 countries and the opening of the 250-employee Jamaican call center is a sign of things to come. With European business growing faster than that of North America, and the continued focus on strengthening its technology, VistaPrint management has reason to be optimistic.
“We’ve had a lot of success, but it’s critical that we never take that success for granted,” he stresses. “A successful niche does not have to be attractive from the perspective of other owners. It just has to be attractive from your own perspective.” PI