• See me:Foil stamping, metallic inks and fluorescent inkscreate colors and visual effects that cannot be replicated with a digital device.
• Sniff me: Until they make a Nook with Smell-O-Vision, you can't put scented varnishorscratch-and-sniff inserts into an electronic magazine.
• Touch me: Varying how different parts of the magazine feel can communicate messages that words can't convey. An ultrasmooth insert says luxury. Textured paper grabs attention. The rough edges of a business reply card subtly remind us there's a call to action. A fabric swatch or special coating let us sample how a product feels. Andstiff paper is especially suited to for Viagra ads.
D. Eadward Tree is a pseudonymous magazine-industry insider who provides insights on publishing, postal issues and print media on his blog, Dead Tree Edition.
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The View From the Tree: 34 Tricks Printed Magazines Can Do That Apps Can’t
• See me: Foil stamping, metallic inks and fluorescent inks create colors and visual effects that cannot be replicated with a digital device.
• Sniff me: Until they make a Nook with Smell-O-Vision, you can't put scented varnish or scratch-and-sniff inserts into an electronic magazine.
• Touch me: Varying how different parts of the magazine feel can communicate messages that words can't convey. An ultrasmooth insert says luxury. Textured paper grabs attention. The rough edges of a business reply card subtly remind us there's a call to action. A fabric swatch or special coating let us sample how a product feels. And stiff paper is especially suited to for Viagra ads.
D. Eadward Tree is a pseudonymous magazine-industry insider who provides insights on publishing, postal issues and print media on his blog, Dead Tree Edition.