Vertis Signs Exclusive Contract with Save Mart Supermarkets
BALTIMORE—Dec. 5, 2011—In a move to optimize its marketing investment and outpace its competition, Save Mart Supermarkets has named Vertis Communications its exclusive provider of advertising inserts printing and logistics. This new contract, a complement to Media Services Vertis currently provides to Save Mart, will enhance the quality and speed to market of compelling inserts that capture attention and drive sales.
Save Mart, a fast growing grocery retailer, chose Vertis in order to leverage the company’s substantial footprint in the grocery industry and proven expertise in providing marketing communications support to clients such as Kroger and Sunflower Farmers Market. Vertis will help Save Mart grab attention and motivate shoppers faster than ever with same-day delivery of highly versioned, superior quality advertising inserts.
“We are excited to expand our partnership with Save Mart, an established grocery retailer. With our extensive experience in the grocery industry, we can support their goals to grow their business,” said Gerald Sokol, Jr., president and CEO of Vertis Communications. “Vertis will deliver the needed expertise to help Save Mart realize success through the delivery of our targeted media planning services to reach the right audience, production of compelling advertising inserts, and cost effective advertising.”
Save Mart’s ROI will be further optimized through the integration of Vertis’ Media Services, which effectively extends the reach of chian’s advertising inserts to the right customers. Through response capturing and measurement processes, Vertis and Save Mart will be able to evaluate the impact of the advertising program to ensure consistent improvements are made throughout the campaign lifecycle.
Vertis Communications is a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America. Our deep industry knowledge and extensive range of offerings—including integrated data solutions, digital program management systems, creative services, world-class print and mail production, logistics, out-of-home and business process outsourcing—are used to deliver superior program performance that drives bottom line results for our clients. With 100 strategically positioned locations and more than 5,000 dedicated professionals, we deliver impeccable quality and fast turn-around to any market.