USGA Partners with CardsDirect to Create New E-Commerce Business
CardsDirect has become a dominant voice for golf, with a joint project for the USGA called the USGAcardshop; an e-commerce business specializing in the production and distribution of golf-themed greeting cards, personalized stationery, notecards, custom labels, and more. All products are fully customizable and cater to personal shoppers and businesses alike.
With CardsDirect’s Partnership Program companies like the United States Golf Association are joining a growing organization that provides innovative marketing solutions to its clients in the form of direct mail, email, and search. The Partnership Program is offered to all businesses looking to increase their bottom line and is currently generating substantial returns for several major enterprises.
“In many respects, we are acting as the USGA’s development, marketing, and fulfillment agency for this new venture,” says Leah Sanchez, Marketing Manager at CardsDirect’s corporate office. USGAcardshop was designed by the CardsDirect team to create a custom solution for the United States Golf Association. All USGAcardshop products are produced by CardsDirect’s in-house staff of graphic artists and printed at one of five facilities. CardsDirect is leading USGAcardshop’s email, direct mail, and search marketing, as well as providing full customer support for all orders.
The over 100-year-old United States Golf Association hosts 14 national championships, including the U.S. Open. They are responsible for golf facilities, clubs, and courses across the United States and Mexico. Along with the R&A, the USGA is also responsible for creating, interpreting, and ensuring compliance with all of the game’s rules and regulations, providing the national handicap, and testing golf equipment to see that it accords with league standards. They are headquartered in Far Hills, N.J.
CardsDirect has been operating as a printing hub, greeting card and custom print products distributor since 1998. They have two sister companies, Brookhollow and 123Print. All three organizations currently operate under Taylor, dealing in both B2B and B2C markets. Taylor Corporation is a privately owned company responsible for more than 80 subsidiaries and 12,000 employees. CardsDirect’s corporate office is located in Dallas, Texas, with employees in Pennsylvania, Minnesota, and Mexico.
CardsDirect is considered an industry leader for business greeting cards in the United States. Their Partnership Program was first proposed in 2017. Now, CardsDirect provides exclusive marketing solutions to numerous organizations that have included (but are not limited to) the United States Golf Association (USGA), renowned shipping conglomerate FedEx, environmental consulting firm SCS Engineers, top NYC accounting firm PKF O’Connor Davies, and global business consulting firm AlixPartners.
They continue to supply new products and services for small businesses, non-profits, and a vast number of Fortune 100 companies; contributing to millions of dollars in yearly revenue for both their customers and the CardsDirect organization.
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