Unigraphic Adds an Inca Onset Printer to Further Expand Its Large-Format Capacity
VALHALLA, NY—Jan. 4, 2012—Unigraphic Inc. of Woburn, MA, was seeing more demand for large-format point-of-purchase (POP) displays and management concluded the company was at a crossroads.
According to Bob Quinlan, president, “We were pushing the limits of our existing large-format equipment. We were handling the increasing workload, but just barely. It was beginning to cost us money in terms of limited capacity and low margins due to our cost structure. It was time to move forward, to make the right investment that would get us to that next level.”
Known for its high quality and excellent customer service, Unigraphic has been in the printing business for more than 47 years providing commercial print services, digital printing and mailing services to an extensive client base of local, regional and national brands and retailers. Its large-format business was largely in billboards and banners, but recently customers were asking more and more for POP display graphics.
Brian Hegan, sales manager, summed up the challenges Unigraphic faced. “We’ve had a steady business with many large retailers that are headquartered in New England, doing a lot of offset work, and some large-format (digital) work. Then we started to see a lot more demand for high-quality display graphics and POP. Our existing equipment just couldn’t keep up with the increased demand.”
Hegan cited the example of a POP job for a popular retail fashion chain that required 24x36˝ and 22x28˝ posters. “That job would take 40 hours of press time and would tie up the shop for a week or more, which meant turning away other jobs.”
“We all agreed that point of purchase was the future for Unigraphic,” Quinlan added. “The new jobs our customers were asking us for were POP. We were missing out on jobs because we couldn’t handle the work load or be competitive, that’s when we decided we were going to make investments in large-format equipment to improve our capabilities and aggressively go after the POP business.”