Two Sides Kicks Off Campaign to Combat Environmental Marketing Misinformation
“Thanks in great part to the sustainable forestry practices advanced by the paper and forest products industry, the volume of growing trees in U.S. forests has increased nearly 50 percent over the last half century,” he notes
“Many major U.S. companies have implemented credible sustainability initiatives that focus on true performance measurement and factual environmental claims” Riebel continues. “However, in some cases marketing seems to take the upper hand on science. Two Sides is committed to help change this, and our experience to date shows that we’ve been successful in finding mutually acceptable solutions.”
About Two Sides
Two Sides is an initiative by companies from the graphic communication value chain including forestry, pulp, paper, inks and chemicals, prepress, press, finishing, publishing and printing. Membership spans Europe, the United States and Australia. Our common goal is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.
Source: Two Sides.