Two Sides Kicks Off Campaign to Combat Environmental Marketing Misinformation
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CHICAGO—July 10, 2012—Two Sides, a non-profit industry advocate, has launched a nationwide initiative to assist major U.S. companies in developing and implementing best practices related to environmental marketing claims for print and paper. According to Two Sides research on 94 leading companies, 50 percent of them are using unsubstantiated environmental claims to encourage consumers to switch to lower-cost electronic billing and services.
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