The True Total Cost of Ownership for a Digital Press (Free Webinar Still Available On-Demand)
PHILADELPHIA — October 10, 2016 — Digital printing now provides quality performance, a wide variety of applications and the reliability required for commercial printers at a fraction of former acquisition costs. Changing patterns in the demand for print are putting digital equipment on nearly every printer’s must-have list to meet customers' short-run, on-demand and variable data printing demands. Choosing which press to acquire and which supplier to partner with can be daunting, especially since some press providers make calculating the true total cost of ownership very difficult to understand.
In "The True Total Cost of Ownership for a Digital Press" Webinar, recently presented by Printing Impressions and sponsored by Heidelberg USA, several experts present considerations that need to be made in determining your overall cost structure, ROI and required digital press output capabilities based on current capacity needs. The presentation featured panelists Andy Poole, owner, Time Printing Solutions in Sacramento, Calif.; Mark Jessen, owner, Jessen Press in St. Louis Park, Minn.; and Dan Maurer, VP of Product Management Digital Print Solutions, Heidelberg USA.
Other areas of focus in the Webinar included some of the "hidden" charges that typically don't get factored in when initially determining your true total cost of ownership; why click charges are often not presented as a straightforward cost; and if acquiring a high-end, expensive output device is really necessary based on a company's monthly volume requirements.
Heidelberg USA's Mauer shared practical advice on what considerations a printer should make when it comes to digital printing. Some key takeaway points from the Webinar that Mauer pointed out was that commercial print quality, applications, stock range, and reliability are now accessible at lower acquisition costs; a company should buy based on the volume it expects to run now; and two new digital presses can be had for the price of one "classic" technology digital press.