TransPromo Special Report — Using QR Codes for Cross-Media Integration
The ease of the process, and the fact that the PURL is hidden to the naked eye and doesn’t need to be keyed in, greatly increases response rates. It has the capability to transform documents into true multichannel interactive vehicles for increased customer retention and new business development.
• QR codes can also be encoded with links to instant payment portals that enable faster bill payment.
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