TransPromo Has Come Into Its Own, Notes Océ Expert at TransPromo Summit Session
"Cross-selling through statements and other transactional documents represents one of the most promising areas of growth in our industry today," said Don McKenzie. "In addition, the ability to use full-color, variable, highly personalized images in TransPromo marketing drives significantly higher response rates, while at the same time lowering postal and production costs. Many of our clients are seizing on this opportunity to create more timely and relevant campaigns that increase their ROI."
Océ is a leading international provider of digital document management technology and services. The company's solutions are based on Océ’s advanced software applications that deliver documents and data over internal networks and the Internet to printing devices and archives – locally and around the world. Supporting the workflow solutions are Océ digital printers and scanners, considered the most reliable and productive in the world. Océ also offers a wide range of display graphics, consulting and outsourcing solutions.
Océ employs around 23,000 people, with 2008 revenues of approximately $4.3 billion, operates in around 100 countries and maintains research and manufacturing centers in the Netherlands, the United States, Canada, Germany, France, Belgium, the Czech Republic, Romania and Singapore. Océ North America is headquartered in Trumbull, CT, with additional business units in Chicago, IL; New York City; Boca Raton, FL; Salt Lake City, UT and Vancouver, BC. North American revenues represented approximately half of Océ’s worldwide business in 2008, and employment is approximately 10,000. For more information about Océ, visit www.oceusa.com. Outside the U.S., consult http://global.oce.com.