TRANS/PROMO & MARKETING SERVICES — PROPELLING DIGITAL PRINT
The JAIS installation of iGen3s, and other installations of digital color printing equipment from a range of manufacturers, are proving that digital production printing is capable of high volume, long run, continuous operation, using software that enables complex targeted personalization.
In addition to trans-promo and marketing services produced direct mail, there are an increasing number of high-volume print applications where digital printing can be used to create new 'not-printed-before' products or can innovatively displace offset. PI
About the Author
Bill Lamparter, president of the PrintCom Consulting Group, is a well-known industry analyst with a track record of correctly forecasting industry trends and assisting printers in capitalizing on new technology.