Web-to-Print Portals: 12 Steps for Getting End User Buy-In, Boosting Utilization

A lot of Toro's salespeople, for example, want to take the print flyers and use them in an e-mail blast, so the company has increasingly added digital assets based on how salespeople use the system.

11) Keep the feedback line open and respond to user requests. Users themselves know how they want to use the W2P portal, so getting their buy-in includes listening to what they have to say and responding to that feedback.