Heidelberg Events Focus on Short-Run Solutions
KENNESAW, GA—Heidelberg invited customers and prospects to review its comprehensive portfolio of short-run solutions at a series of three special events held this summer at its North American Print and Packaging Technology Center here. The themed open houses underscored Heidelberg’s shift to a homegrown marketing strategy focused on creating more opportunities for 1:1 engagement with qualified decision-makers.
At each of the events, held in May-August, those in attendance walked through equipment and workflow demonstrations, guided technology overviews and interactive seminars showcasing Heidelberg’s short-run offerings from prepress to finishing. Highlights included the Speedmaster XL 75 Anicolor offset solution for digital market run lengths; Linoprint C901/751 digital printing systems for high-quality, cost-effective production of very short runs and variable data; the EFI H652 wide-format UV hybrid printer; and the LED-based EFI VUTEk GS3250 LX Pro for high-speed, wide-format printing.
According to Jürgen Grimm, president of Heidelberg USA, “Customers repeatedly confirm the value of the intimate, consultative marketing strategy we initiated over a year ago. Day-long custom events, like the recently concluded Short-Run Solutions series, encourage participants to raise specific questions with Heidelberg presenters, as well as network with one another to discover how Heidelberg’s solutions can work together to help them become more efficient, productive and profitable.”
When it becomes necessary to produce very short runs and variable data printing quickly and profitably, Heidelberg’s Linoprint C751 and Linoprint C901 digital printing systems support users in combined digital-offset applications. These systems also can be integrated into the Prinect print shop workflow via Prinect Digital Print Manager, which enables digital jobs to be seamlessly planned and managed (including standardized color management via Prinect Color Toolbox) with offset presswork.