The Wimbledon Difference

Watch this week's Short Attention Span Sales Tip here.

Good morning!

My wife and I are big fans of the four major tennis tournaments. There's the Australian Open in January, the French Open in May, Wimbledon in June/July, and the US Open in August.

A while back, the Tennis Channel played a video regarding the ball boys and girls at Wimbledon and the rigorous training and careful selection process the British engage in order to ensure perfection. It might seem like a small thing, but now that I've seen that video and the first three of the four tennis majors, I can state unequivocally that there is a wide margin of quality difference between Wimbledon and the others. Something as seemingly unimportant as picking up stray tennis balls puts this event above all the rest.

Are you paying attention to the details? Are you sweating the small stuff? In an industry where differentiation is hard to come by, it might just come down to seemingly unimportant factors.

Are your delivery vehicles clean? Are your drivers considerate? Are your employees polite in their exchanges with customers? Do you show gratitude for their business?

You probably don't have equipment unique to the area. It's beige and uses electricity, just like the competition. You produce quality. They produce quality.

People choose a print vendor for a lot of reasons and not all of them are reasonable. It's clear one major tennis tournament has taken the time to focus on a part of the presentation others see as a box to check. I’d never noticed it before, but now I see the difference and until the other three roll balls with speed and precision, stand just so, and learn the nuances and preferences of each player, I will hold the Brits’ tournament above the others.

Want to know how to find profitable and repeatable print/sign/promo sales opportunities? Join The Sales Vault at SalesVault.pro. Or call Bill Farquharson at 781-934-7036.

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.