The Wharton School Launches POD, e-Book Publishing Initiative
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• A surprising look at customer centricity that will change how you run your business, by renowned behavioral data expert Peter Fader, Co-Director of Wharton Customer Analytics Initiative. Available in e-book and digital print, the book will run 25,000 words.
• A winning strategy that will empower companies to compete globally, by leading globalization expert Mauro F. Guillén, Director of the Joseph H. Lauder Institute at the Wharton School. Available in e-book and digital print, it will run 25,000 words.
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